Episode 26: “Big Vape” and JUUL with Jamie Ducharme

My guest for this episode of Let's Talk is Jamie Ducharme - author of Big Vape: The Incendiary Rise and Fall of JUUL, now a new docuseries on Netflix!

Jamie Ducharme is a correspondent at TIME magazine, where she writes frequently about topics related to health and science. She has won awards from New York Press Club, the Deadline Club, and the Newswomen’s Club of New York.  Her investigative journalistic book about JUUL, "Big Vape," is a deep-dive into the history of JUUL and its impact on the trajectory of teen vaping in the United States.  "Big Vape" was recently adapted into a television docuseries, and has been nominated for a Critic's Choice Documentary Award.

I chat with Jamie about:

• Could JUUL have avoided igniting the youth vaping epidemic if they had made different choices?

• Do companies in "vice industries" have an ethical obligation to design off-ramps for their products along with the products themselves?

• Is it possible for a commercial industry in the business of selling an addictive drug to be the solution of a public health problem?

 And more!

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